Ask your developer if they are creating a row-by-row 301 redirect map for every historical URL and auditing your backlink profile. If the answer is “no” or “we use a plugin,” you need this service. Plugins are not a strategy.
Website Migration & Redesign SEO Protection
Don't Let a New Design Kill Your Old Rankings.
A website redesign is high-risk surgery for your SEO. We provide the technical blueprint to ensure your traffic, authority, and revenue survive the move.
Talk to a Website Specialist
104 Google
5 Stars Reviews
Enterprise
WordPress
Security
Elementor
Performance
Expert
Jury of
Malaysia
Website Award
Winner of
Malaysia
Website Award
Lead Organiser of
WordCamp
Asia & MY
The "Danger Zone": Why This is Not Just a Standard Audit
Most business owners assume their web developer handles the SEO during a redesign. This is rarely true. Developers focus on how the site looks and functions. They rarely track the thousands of hidden SEO assets like backlinks and historical URL structures that drive your revenue.
A Standard Site Audit checks the health (Security, Performance & SEO) of a static website. A Migration Audit manages the survival of a changing website.
Without a dedicated migration strategy, businesses often see a 40% to 60% drop in organic traffic weeks after launching a new site. Recovery can take months. We exist to prevent that drop.
Our Two-Phase Safety Protocol
Phase 1: The Pre-Redesign Blueprint (Before You Build)
The Architectural Plan. We capture a freeze-frame of your current success. We identify every page, image, and keyword that is currently making you money. We hand this technical mandate to your developers so they know exactly what to build and what to protect.
- Traffic Benchmarking: We record exactly where you stand now so we can measure success later.
- The Master Redirect Map: The most critical step. We map every old URL to its new destination. If you change a URL without a redirect, you lose its history.
- Asset Protection: We identify your high-value backlinks and ensure those pages are preserved.
- Content “Kill List”: We tell you what not to migrate to keep the new site lean.
- Read more about our Pre-Redesign methodology
Phase 2: The Post-Migration Inspection (After You Launch)
The Safety Check. The moment the new site goes live, we run a forensic investigation. We verify that the blueprint was followed and that Google can read the new structure.
- Indexation Verification: Is Google indexing the new pages, or are they blocked by a server setting?
- Redirect Validation: We test the Redirect Map to ensure users aren’t hitting 404 Error pages.
- Technical Performance: We test the new code for speed and bloat using our speed optimisation protocols.
- Analytics Setup: We ensure Google Analytics 4 (GA4) and Search Console are tracking the new data correctly.
- Read more about our Post-Migration checklist
Detailed Deliverables:
What You Get
We don’t just give you a generic score. We give you actionable data files and direct developer support.
| Feature | Standard Site Audit | Migration Protection |
|---|---|---|
| Focus | Current Health Check | Transfer of Website Authority |
| Timing | Anytime | Before & After Website Launch |
| Redirect Mapping | Basic Check | Row-by-Row Strategy |
| Traffic Goal | Improvement | Preservation & Recovery |
| Output | Technical Spreadsheets for Web Devs |
The Deliverables Package:
The Crawler Data
A complete export of your site structure (up to 5,000 pages).
The Redirection Matrix
A .csv file for your developer for upload to the server.
The Risk Report
A list of "Red Flag" issues that must be fixed before launch.
The Verification Report
A "Green Light" document confirming the site is safe for Search Engine.
Ready to protect your SEO during migration?
Get your Website Migration & Redesign SEO Protection plan.
Get Started
1. Pre-Migration Audit
We capture a baseline of your current SEO performance, map every single URL, and identify critical risks before a single line of code is changed.
2. Migration Strategy
We develop the technical blueprint, including a row-by-row redirect matrix and preservation rules to ensure your authority transfers safely.
3. Post-Launch Monitoring
Within 48 hours of launch, we conduct a forensic inspection to verify indexation, fix broken links, and ensure traffic stabilises immediately.
Why Choose Ulement to Manage Your Migration?
- We Speak "Developer"
We are not just SEOs; we are website development experts. We know how to communicate with your development team to ensure our SEO requirements are implemented correctly without slowing down the build.
- We Focus on Revenue, Not Vanity MetricsWe don't care about "perfect scores." We care about protecting your bottom line. We prioritise the pages that generate leads and sales.
- Holistic Risk AssessmentWe look at the whole picture. From server performance to user experience (UX), we ensure the new site isn't just pretty, but profitable.
Ulement Delivers Exceptional Web Design, SEO Expertise, and Reliable WordPress Support
Ulement is a top-notch web design and development studio based in Malaysia, known for its expertise in creating SEO-friendly websites and providing excellent WordPress maintenance, support, and management services. For a long time, Ulement has been a reliable partner, consistently delivering beautifully designed, highly functional, and SEO-optimized websites that exceed expectations. From the very start, Julian Sir has been incredibly helpful and responsive, taking the time to understand specific needs and providing insightful suggestions to enhance website performance and visibility. His dedication to customer satisfaction is evident in every interaction, making the entire process smooth and stress-free.
Over the years, the team at Ulement has demonstrated commendable attention to detail and commitment to quality. Their ongoing support and maintenance services ensure that websites remain up-to-date and run smoothly. Ulement is highly recommended for anyone looking for a reliable and skilled web design and development studio. Thank you, Julian Sir and the Ulement team, for outstanding work and excellent service!
Md Sakhiruj Jaman Salim
Our Comprehensive
Migration Process
We have engineered a rigorous, six-step safety protocol designed to bridge the gap between your old site and your new one with zero data loss.
- Pre-Flight Discovery (The Benchmark)
We start by freezing the data. We crawl your existing site to record every URL, keyword ranking, and traffic source. This creates a baseline “snapshot” that ensures we know exactly what is working before we touch anything.
- Preservation Strategy (The Map)We identify your high-value assets—the pages that drive revenue and the backlinks that build authority. We create a "Do Not Touch" list for your developers and a "Kill List" for outdated content that shouldn't move.
- Redirect Engineering
We map every old URL to its new destination using serialisation-safe methods to ensure no database arrays are broken during the transfer
- Staging Site Audit
Before you launch, we audit the new site in its staging environment. We check for broken links, missing metadata, and technical blocks (like
noindextags) that could invisible kill your rankings the moment you go live. - Launch Day Verification
The moment the switch is flipped, we run immediate “Smoke Tests.” We verify that DNS is propagating, SSL certificates are valid, and the server is responding correctly to search engine bots.
- Post-Migration Forensics48 hours after launch, we conduct the deep-dive audit. We verify indexation in Google Search Console, test the redirect map for loops, and monitor traffic patterns to catch any "silent errors" before they impact your bottom line.
Ready to protect your SEO during migration?
Get your Website Migration & Redesign SEO Protection plan.
Get Started
1. Pre-Migration Audit
We capture a baseline of your current SEO performance, map every single URL, and identify critical risks before a single line of code is changed.
2. Migration Strategy
We develop the technical blueprint, including a row-by-row redirect matrix and preservation rules to ensure your authority transfers safely.
3. Post-Launch Monitoring
Within 48 hours of launch, we conduct a forensic inspection to verify indexation, fix broken links, and ensure traffic stabilises immediately.
Ready to Move Safely?
Do not gamble your hard-earned rankings on a design update. Engineer your migration with certainty.
Common Questions
You can, but the damage is often already done. If you launch without a redirect map, Google drops your old pages from its index. Recovering them is much harder than protecting them. We strongly recommend the full cycle.
This is a consulting service, so we primarily report to your development team. However, if you are using our Website Redesign Service, we handle the fixes internally as part of the build.
Phase 1 (Pre-Redesign) typically takes 2 to 4 weeks. hase 2 (Post-Migration) is done within 48 hours of your site going live.